About Cream of Wheat®

FAMILIES ACROSS AMERICA HAVE STARTED THEIR DAY WITH CREAM OF WHEAT® SINCE 1893.

Today, the very same products with the same energizing nutrients are bringing back those warm memories of playing outside and loving life in the simplest way. Through the years, we’ve been rekindling the happiest times, through the very same basic recipe, and our oldest secret ingredient: home.

Historical Advertisements

N.C. Wyeth, 1908Where the mail goes, Cream of Wheat goes. — N.C. Wyeth, 1908
Where the mail goes, Cream of Wheat goes.

Henry Hutt - 1908Medium: Watercolor, gouache and photostat [of magazine] on board — Henry Hutt - 1908
Medium: Watercolor, gouache and photostat [of magazine] on board

Famous illustrators like N.C. Wyeth, J.C. Leyendecker, and Henry Hutt all created ads for Cream of Wheat. — Famous illustrators like N.C. Wyeth, J.C. Leyendecker, and Henry Hutt all created ads for Cream of Wheat.

John N. Howitt - 1909Medium: Oil on canvas — John N. Howitt - 1909
Medium: Oil on canvas

Denman Fink - 1911Anticipation, Medium: Oil on canvas. — Denman Fink - 1911
Anticipation, Medium: Oil on canvas.

Representational art was a major theme during The Golden Age of Illustration when many of our advertisements were created.

Edward V. Brewer - 1914Medium: Oil on canvas and two photographs on canvas — Edward V. Brewer - 1914
Medium: Oil on canvas and two photographs on canvas

Edward V. Brewer - 1915Playing Store — Edward V. Brewer - 1915
Playing Store

Tom Amidon, head miller of a North Dakota flour mill, created and named our product Cream of Wheat after the breakfast porridge he served to his family. — Tom Amidon, head miller of a North Dakota flour mill, created and named our product Cream of Wheat after the breakfast porridge he served to his family.

Edward V. Brewer - 1915Empty, by Heck! — Edward V. Brewer - 1915
Empty, by Heck!

Edward V. Brewer - 1916Circus Day, Medium: Oil on canvas. — Edward V. Brewer - 1916
Circus Day, Medium: Oil on canvas.

The broker of Tom Amidon's mill said, "Send a carload of Cream of Wheat!" after trying the first ever packaged Cream of Wheat, made by Tom himself. — The broker of Tom Amidon's mill said, "Send a carload of Cream of Wheat!" after trying the first ever packaged Cream of Wheat, made by Tom himself.

Galen J. Perrett - 1917Medium: Oil on canvas — Galen J. Perrett - 1917
Medium: Oil on canvas

What once was the Cream of Wheat plant in northeast Minneapolis is now considered a historic landmark and houses a luxury loft complex. — What once was the Cream of Wheat plant in northeast Minneapolis is now considered a historic landmark and houses a luxury loft complex.

Edward V. Brewer - 1918The food you come back to. — Edward V. Brewer - 1918
The food you come back to.

Edward V. Brewer - 1920Medium: Oil and two photographs on canvas. — Edward V. Brewer - 1920
Medium: Oil and two photographs on canvas.

In 1902, the Cream of Wheat advertising budget was $10,000! — In 1902, the Cream of Wheat advertising budget was $10,000!

John G. Scott - 1921Medium: Watercolor and gouache on board. — John G. Scott - 1921
Medium: Watercolor and gouache on board.

Edward V. Brewer - 1921Medium: Oil on canvas — Edward V. Brewer - 1921
Medium: Oil on canvas

Edward V. Brewer, 1923Medium: Oil and photograph on canvas — Edward V. Brewer, 1923
Medium: Oil and photograph on canvas

Our original advertisements appeared in such magazines as National Geographic, The Saturday Evening Post, Good Housekeeping and McCall's.

Edward V. Brewer - 1923Medium: Oil and photograph on canvas — Edward V. Brewer - 1923
Medium: Oil and photograph on canvas

Unknown - 1923High in Energy, Easily Digested. — Unknown - 1923
High in Energy, Easily Digested.

We had an advertisement jingle during the popular radio show "Let's Pretend," which went, "Cream of Wheat is so good to eat." — We had an advertisement jingle during the popular radio show "Let's Pretend," which went, "Cream of Wheat is so good to eat."

Unknown - 1923The companion for all the family: The World's Fare — Unknown - 1923
The companion for all the family: The World's Fare

Harry Anderson - 1937Medium: Gouache on board — Harry Anderson - 1937
Medium: Gouache on board